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  • Alo Officially Debuts The Aspen Collection ❄️, Digital Twin Studios Blog, & Weekly Crypto News Catch Up 🗞

Alo Officially Debuts The Aspen Collection ❄️, Digital Twin Studios Blog, & Weekly Crypto News Catch Up 🗞

Welcome to Digital Twin, we help you get a little smarter about the NFT market and its impact on the future of fashion, commerce, and culture. 

In This Week's Roundup: 

  • ❄️ Alo Yoga Debuted The Aspen Collection in partnership with Digital Twin Studios

  • 👯‍♂️ How Digital Twins will Improve the Relationship between Brands & Consumer

  • ❓Why Web3 Infrastructure is important for resale in luxury fashion

Alo Yoga Debuts The Aspen Collection w/ Digital Twin Studios

  • October 19th marks the official release of Capsule 1️⃣ of The Aspen Collection. This ultra exclusive, cashmere capsule is available for purchase online and in flagship stores for a limited time

  • With each purchase from the collection, customers will receive certificates of ownership for each piece. These certificates verify authenticity of purchase and also unlock exclusive access to Alo House, Alo wellness clubs and a personal in-store shopping experience

  • You can learn more about the details of this collection on Alo's blog

Digital Twin Studios sat down with Head of Marketing and Web 3 at Alo, Co-Founder of HyperMint, and Head of Brand Marketing at MoonPay to discuss the details of the drop. You can listen to the replay here 🔈

Up Next, A Recap of Digital Twin Studios Blog Posts

1. How Digital Twins will Improve the Relationship between Brands & Consumer

  • Digital twins are becoming more and more prevalent as a way for companies to better understand and engage with their customers. But what ARE digital twins, and why should you be paying attention? In this blog post, we break down everything you need to know about digital twins, including what they are, how they work, and why they’re so essential for businesses. Stay tuned – by the end of this post, you’ll be convinced that every company needs a digital twin! 

Resale is expected to double in the next 5 years, growing 11x faster than overall retail. Here's why web3 infrastructure is important for resale in luxury fashion:

  • ⚡️ Build new revenue streams with resale products and services

  • ⚡️ Circular economy and sustainability incentives

  • ⚡️ Implications for digital twinning and web3 infrastructure

Crypto Weekly News Catch Up 🗞

Projects We're Following:

Deep Objects - A decentralized design studio dropped their first collection on 10/10 and sold out in under 9 minutes.  The Deep Objects studio is using AI to democratize the design of a digital sneaker of your choice. Official Opensea link here

Hugo Boss x Imaginary Ones - Hugo of Hugo Boss teamed up with web3 project Imaginary Ones for a two part collaboration. A charity auction was held on 10/10, coinciding with World Mental Health Day, where the singular NFT proceeds of 15.4 ETH were donated to Youth Aware of Mental Health. The second part of the collaboration is set for early November  ​​and is a collection of 1,001 NFTs, titled “Embrace Your Emotions” (EYE). The initial mint will be offered exclusively via whitelist spots and NFT holders will get access to merch, token-gated experiences and future drops, plus a 10% discount on certain Hugo purchases over a 10-month period. 

Links We Like🔗

Those that are here now will benefit greatly for being early as long as they have strong conviction plays. If you are a brand and want to start building click the connect button below. We are looking to support forward thinking brands at the intersection of fashion and Web3!

Thanks so much for reading! We want to continue to make this newsletter a resource as you navigate the world of NFTs and Web3. If you've made it this far, we appreciate you! If you have any thoughts or suggestions, please share it with us on instagram or twitter. And refer your friends to our newsletter with this link