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Digital Twin Studios ❄️ December Roundup, 🎨 Art Basel Takeaways, 🏆 Top Drops, 🤝 POAPs Beyond Proof

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Digital Twin Studios
December 20, 2022

Welcome to Digital Twin, we help you get a little smarter about the web3 and its impact on the future of fashion, commerce, and culture. 

In December's Roundup:

  • 👗 Three Key Fashion Takeaways from Art Basel 2022

  • 📰 The Top Drops Digital Twin Studios is Following

  • 🤝 POAPs beyond "Proof"

  • 🔗 Links We Like

Three Key Fashion Takeaways from Art Basel 2022 

1⃣ Web3 and crypto markets are separate verticals

2⃣ Whether you're a fashion brand, publication, artist, or creator, the underlying principle of ownership should be a guiding force in your strategy 

3⃣ Art Basel was prevalent with innovators building at the intersection of digital and physical fashion

Up Next, Top Drops Digital Twin is Following: 

1. Prada dropped the seventh exclusive timecapsule NFT collection in celebration of the festive season

  • Prada dropped its seventh limited-edition time capsule collection paired with a corresponding gifted NFT - a holiday themed gender neutral sweater

  • Prada continues to give their Web3 community the opportunity to access Prada events and experiences globally - NFT holders from the first six drops will be in with an exclusive chance to attend Prada Extends Miami on the sidelines of Art Basel 2022

  • Earlier this month, previous NFT holders had the opportunity to attend the eighth iteration of Prada Mode - a traveling social club that provides members with a unique art experience along with music, dining and conversations, which featured an installation by Damien Hirst in Dubai

2. Revolve Group is getting into mobile gaming

  • Revolve has plans to launch a game and leverage its large female community to grow its audience

  • The immersive game will allow consumers to explore the products, style their favorite looks and seamlessly shop them

  • Revolve plans to leverage its diverse network of influencers, stylists and brands sold on Revolve and Fwrd to launch in-app challenges to enhance peer-to-peer connections

  • Muus collective will be creating digital twins of the Revolve and Fwrd garments, as well as pure digital creations that are unique to the game

3. The Council of Fashion Designers of America (CFDA) celebrates 60th anniversary with an NFT collection & Metaverse exhibitionCelebrates 60th Anniversary With NFT Collection & Metaverse Exhibition 

  • The CFDA's first entry into the metaverse and Web3 is a milestone in its yearlong 60th anniversary celebrations, and both the exhibition and NFTs commemorate American fashion's biggest moments while looking to the future in this era of digital transformation

  • The NFT collection will feature seven rare one-of-one drops in partnership with Coach, Diane Von Furstenberg, Michael Kors, Tommy Hilfiger, Vivienne Tam, Wes Gordon for Carolina Herrerea and Willy Chavarria

4. Givenchy - Physical First 

The Bstroy x Givenchy NFTs are digital replicas of six of the garments, with their color-bursting background artworks being designed by Web3 art collective Felt Zine, and their smart contracts and support for minting and redemption being provided by the LVMH-backed Aura Blockchain Consortium. There are 360 NFTs in total, with each granting holders with access to a ‘membership program that’s set to launch in 2023

5. RTFKT Cryptokicks

As part of a new project called Cryptokicks iRL, Nike is realizing RTFKT's digitally-designed kicks in the real world, marking the first-ever major web3-IRL sneaker crossover with three colorways of one sneaker. 

Like the Air Mag and Adapt BB sneakers, RTFKT's Cryptokicks iRL shoe features an auto-lacing upper that tightens to fit the wearer's foot. Unlike its forebears, the Cryptokicks iRL sneaker boasts customizable lights, wireless charging, a bespoke RTFKT Cryptokicks iRL app that allows the wearer to connect their shoes to their phone, and a built-in WM NFC chip for NFT linking and authentication purposes.

6. Bloomingdale's is launching a first-of-its-kind, new multi-brand virtual experience

Developed by Emperia, featuring Chanel, Ralph Lauren and Nestlé amongst other exclusive holiday rooms, ahead of the holiday season 🎄The virtual experience consists of unique spaces dedicated to each brand, while communicating their own unique brand story, allowing users to switch between these rooms via an elevator within the store.

Housed within this is Chanel's first-ever virtual space which is set on the moon. The Ralph Lauren store provides a magical holiday forest experience that leads shoppers to a cozy ski chalet. The Nestlé Nespresso SA experience brings users into a Persian cafe where they can become fully immersed in the magical holiday spirit ☃️The experience enables shoppers, irrespective of location, to explore products using 3D technology. 

🤝 POAPS  - Proof of Attendance Protocol

POAPs are digital momentos, minted in celebration of IRL moments. Additional NFT perks are being added to POAPs and allowing owners to reap longer term benefits of showing up. 

Louboutin - Louboutin's Paris Fashion Week took place on the first floor of the Eiffel Tower - and attendees both physical and virtual were able to prove that they were there. The different POAPs offer different utilities. POAPs obtained in-person provide access to gift bags, while tokens obtained online will include future uses such as token-gated content. The brand also says that it might reach out to POAP holders via their wallets to propose future benefits.

Charlotte Tilbury's virtual holiday store offers a POAP that is a "magical digital wristband' that unlocks deeper access to the beauty realm. The Charlotte Tilbury virtual store is an immersive, three-dimensional shopping environment where customers are guided by a “Magic Charlotte” avatar to virtually duplicate an in-store visit from their own home. Within the virtual store, customers can explore, shop, receive personalized advice and product recommendations, join live events with Tilbury and special guests, and watch makeup and skincare tutorials.

Crypto payments infrastructure firm MoonPay is rolling out what it calls a "soulbound" NFT loyalty program for its users. Soulbound tokens are non-transferable tokens representing a person's identity using blockchain technology. 

Classified as the "Web3 Passport", the token will grant its owner access to exclusive events - related to ticketing for fashion, art, sports, music and entertainment, and rolled out early next year. MoonPay has more than 10 million customers - all verified customers can join the passport program, with additional tiers to be added over the next year.

🔗 Links We Like: 

Those that are here now will benefit greatly for being early as long as they have strong conviction plays. If you are a brand and want to start building click the connect button below. We are looking to support forward thinking brands at the intersection of fashion and Web3!

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