A Preview to Digital Twin's Genesis NFT Drop 👀💎, NFTs in the Super Bowl 🏈, and UNXD's Upcoming collaboration with Jacob & Co

In This Week's Roundup: 

• 👯‍♂️ Introduction to Digital Twin & our genesis NFT drop coming this March!

• 🏈Super Bowl LVI advertisers pitch the future with NFTs

• ⌚UNXD announces a bespoke NFT collection with a luxury watchmaker

We wanted to share some more details about Digital Twin! We are on a mission to converge the emerging digital fashion industry with brands that are centered around rare, one of a kind art.

Our niche is fine jewelry 💎 - one of the most collectable forms of art. At Digital Twin, we transform fine jewelry through curation, story telling and discovery of fine jewelry in its digi-physical form. We are changing the way you can buy, sell, trade, and wear jewelry forever.

Our NFT drop is in collaboration with L'Dezen by Payal Shah, an internationally acclaimed jewelry designer who has also been actively involved in supporting the entrance of women into the NFT space. On March 1st, ahead of International Women's Day, we will be auctioning off a unique one-of-a-kind pair of earrings that exist in both digital and physical worlds. More details to come soon 👀.

Stay tuned across our socials for updates on our Genesis NFT drop! You can follow us on Instagram, Twitter and Sign Up to our Discord to get the latest news.

🏈 If you tuned into the Super Bowl last night, you may have picked up on a few advertisements that incorporated NFTs. Below we summarize three ways that the Super Bowl integrated NFTs into the show and why this matters. 

First up is American brewing company Anheuser-Busch. 

While they featured NFTs in their commercial, the most interesting component of this ad was how it came about through a proposal backed by members of the Nouns DAO. Here's a breakdown:

• Holders of the Noun NFT are able to vote on proposals, including this one from January 2022.

• “In exchange for one Noun from Nouns DAO, a prominent beverage company will include Noun glasses in a 2022 Super Bowl commercial,” the proposal reads. 

• “Once the Noun is received, this brand will also change their Twitter avatar to feature Noun glasses and intends to allow holders of the brand’s own NFT to collectively vote with their Noun on future governance proposals.”

• “Additionally, this brand may produce a limited run of real beverage cans featuring custom Noun packaging for distribution to Noun holders (of legal drinking age) at key events in some markets,” it continues. “Noun holders will be eligible to attend these events.”

So what, why does this matter? Large corporations typically don't take advertising advice from those outside their marketing team. This ad proves that NFTs and the governance they can serve for members of that community have real impact. Holders of the Noun NFT had an opportunity to vote on how the Super Bowl ad was used by Anheuser-Busch. That's a big deal. 

Second up is the Coinbase Ad. It was just a black screen with a QR code bouncing off the screen.

• Some might have questioned whether it was a DVD screensaver or a commercial? But the reactions of Super Bowl viewers speaks for itself.

Here's why we think it was a huge success:

It made you act by pulling up your phone to read the QR code. Every other commercial was one-sided but this one pushed you to scan the code and see what it was all about. 

It stood out by being under-produced. Most advertisers spend months ahead of the Super Bowl refining their ad - Coinbase stood out by its simplicity. 

The numbers speak for themselves. Coinbase had to "throttle traffic for a few minutes" after its advertising debut after they experienced more traffic than they had ever encountered before. Not only did the site crash, but their app became #2 on the appstore immediately following the commercial. 🔥

Finally, let's talk about how the NFL incorporated NFTs into the Super Bowl. 

• They announced that attendees of Super Bowl LVI on Feb. 13 will receive virtual commemorative tickets in the form of non-fungible tokens (NFTs) to celebrate. 

• Bobby Gallo, SVP, of the NFL, explained that “collecting ticket stubs has always been something our fans love to do, especially for the season’s biggest game and offering customized Super Bowl NFTs allows us to enhance the gameday experience, while also enabling us to further evaluate the NFT space for future ticketing and event engagement opportunities.”

To wrap up it up, these three highlights showcase just how mainstream NFTs are becoming.

The Super Bowl is an event watched by 100+ million people and advertising spend can cost upwards of $7 million dollars. The incorporation of NFTs into these costly ads highlight just how important companies believe this underlying technology will impact their business in the future. 

Next up, is a feature on UNXD - a digital luxury and culture marketplace built on the Polygon blockchain network.

They are looking to build an integrated future between the physical and digital worlds at the intersection of digital fashion and luxury. Last year they launched their Genesis drop with Dolce & Gabbana - a nine piece virtual/physical collection that set a $6 million fashion NFT record.  We jumped into UNXDs twitter space to learn more about their next drop with luxury watchmaker Jacob & Co - Below are some key takeaways: 

• Jacob & Co has announced #AstronomiaMetaverso, a bespoke NFT collection exclusively in partnership with luxury marketplace UNXD. The collection was personally designed by founder Jacob Arabo, and will feature both digital and physical pieces.

• One of the biggest takeaways from this twitter space was how NFTs serve as a natural extension of the narrative in the luxury space, where exclusivity drives desirability. Provenance is such a key aspect of luxury goods and provides a certificate of authenticity for the jewelry.

• Today, we are dealing with a major counterfeit problem - you walk down Prince Street in the Soho District of New York and we see knock-offs and frauds on every street corner. This is a multi-billion dollar industry that de-values the authentic work created by artists. 

How can NFTs solve this counterfeit problem?

Now, we can imagine a world where NFTs highlight provenance of the product. This creates security for the collector but also for the brands - who have put their creative work together. 

UNXD dropped a teaser for the NFT drop here  - the collection is inspired by the majesty of the solar system and extends the brand’s pioneering Astronomia series collection into the NFT space. 

Thanks so much for reading! We began this newsletter because of personal struggles we experienced while onboarding ourselves into the NFT space. We want to continue to make this newsletter a resource to your inbox as you navigate the world of NFTs and Web3.

If you've made it this far, we appreciate you! If you have any thoughts or suggestions, please share it by DM'ing us on twitter. And refer your frens using the link below 🙏